Relación de la innovación y la orientación al mercado con la rentabilidad de las Pymes en México
Relationship between innovation and market orientation with the profitability of SMEs in Mexico
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Resumen
Este estudio analiza el impacto de la innovación y la orientación al mercado en la rentabilidad de las pequeñas y medianas empresas (Pymes) en México durante 2022. Estos factores son esenciales para el crecimiento y la competitividad de las Pymes en un entorno global en constante cambio. Se llevó a cabo un estudio empírico mediante una encuesta a 300 empresas seleccionadas aleatoriamente, utilizando escalas adaptadas para medir orientación al mercado, innovación y rentabilidad empresarial. Se aplicó el Análisis Factorial Confirmatorio para evaluar la fiabilidad y validez de las escalas, encontrando que un mayor nivel de orientación al mercado se correlaciona con una mayor rentabilidad. El estudio sugiere que las Pymes deben implementar actividades innovadoras en productos y procesos para mejorar sus resultados, además de que la orientación al mercado potencia la capacidad de satisfacer las necesidades del cliente, lo que contribuye a su preferencia por la empresa.
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